Lorena Hidalgo

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EDUCATION:

Rutgers University, NJ

Bachelor of Science, Marketing  May 2020

SKILLS:

Marketing Strategy & Campaign Management, Lead Generation & Conversion Optimization, Digital Marketing (Google Ads, Social Media Marketing), Data Analysis & KPI Performance Tracking, Budget Management & ROI Optimization, Project & Vendor Management, Team Leadership & Staff Development, Brand Development & Market Expansion, Event, Planning & Marketing Promotions, Bilingual Communication (English / Spanish), Marketing Tools: Microsoft Office, Canva, SharePoint, High Attention to Detail 


Marketing Manager - iSmile Orthodontics, White Plains, NY                                               September 2024- August 2026 

  • Directed marketing strategy and execution for 11 offices across New York and Connecticut, strengthening brand awareness and accelerating lead generation performance

  • Managed a $560K annual marketing budget, optimizing spend to maximize campaign effectiveness and business growth

  • Contributed to 16.7% year-over-year revenue growth through data-driven marketing initiatives and market expansion strategies

  • Developed customized location-specific marketing plans aligned with regional market trends and organizational objectives

  • Used customer and market insights to refine messaging, product positioning and campaign strategies across markets, aligning value propositions with target audience needs and business objectives

  • Generated 1,000+ qualified leads per month and improved conversion rates by 12.5% through targeted digital campaigns and local outreach initiatives

  • Increased social media engagement and overall impressions through strategic content development and performance-based campaign management

  • Oversaw international call center operations, ensuring service delivery met company standards and enhanced customer experience outcomes

  • Led and developed two field marketing representatives through weekly coaching, performance tracking, and strategic planning support

  • Established KPI-driven performance tracking to evaluate campaign success, inform leadership decisions, and improve operational efficiency

  • Ensured all marketing initiatives delivered a minimum 3:1 return on investment (ROI)

  • Partnered with executive leadership and the sales team to align marketing strategy with company-wide growth, revenue and sales objectives

  • Managed onboarding and performance oversight of an external marketing agency responsible for SEO, Google Ads, and Meta Ads campaigns

  • Collaborated with an external marketing agency to implement AI-driven SEO and content strategies, using AI to optimize search performance, identify high-value keywords, and

    enhance blog content to increase organic visibility and engagement

  • Conducted regular performance reviews with agency partners to optimize KPIs, improve ROI, and support sustained business growth

  • Planned and executed company events and engagement initiatives that strengthened employee morale and organizational culture 



Assistant Human Resources Manager - RIU Hotels, New York, NY                                                       May 2024- September 2024

  • Managed full-cycle recruiting, including posting job openings, conducting candidate screening, and coordinating second-round interviews for over 5 job openings a month

  • Oversaw new hire onboarding process to ensure smooth integration and compliance with company policies

  • Processed payroll accurately and in a timely manner for 200+ employees

  • Supported internal and external audits by preparing documentation and ensuring regulatory compliance. Collaborated with the Human Resources Manager

    and Regional Human Resources Manager to resolve employee issues and concerns 



Marketing Coordinator - Active Day of North Bergen, North Bergen, NJ                                            July 2023 - May 2024

  • Represented the company at community events to promote new and existing programs 

  • Planned and executed community outreach events, resulting in a 15% increase in program participation (e.g. Senior Appreciation Day)

  • Managed event registration, guest lists, and post-event follow-up to maintain engagement and facilitate ongoing communication

  • Cultivated relationships with community stakeholders and city officials to promote company initiatives and gain support

  • Collaborated with healthcare professionals and social workers to expand program awareness and accessibility

Social Media Specialist - Mama Milly’s, West Orange, NJ                                           February 2022 - June 2023

  • Worked directly with the founder to achieve goals and produce content that is intentional and attention-grabbing

  • Created weekly and monthly content calendars to promote the brand on various social media platforms managed through ClickUp

  • Developed and published new content such as blogs, infographics, videos, photos, and press releases on social media 

  • Designed E-books

  • Collected and analyzed social media data to identify high-performing ideas and campaigns for scalability 

  • Increased Mama Milly’s Instagram and Facebook pages interaction by 36%, using social media engagement tools such as polls, questions, and quizzes, and also incorporating animated content and short videos

    (e.g. Reels and Tiktoks)

  • Assisted with the planning and execution of events that help drive brand awareness and sales 


Marketing/Social Media Specialist- Think Food Group, New York, NY                        June 2019 - March 2020          

  • Assisted with photoshoots and copywriting for content creation on social media platforms

  • Performed administrative office and clerical support for marketing and event managers

  • Aided in event planning and hosting in-house and offsite promotional events (e.g., weekly movie night, Yelp events, company holiday parties)

  • Compiled weekly analytic data and updated inquiry event sheets 

  • Researched and analyzed competitors’ social media to see what they are doing, what analytics work for them, and related such information to the marketing manager

    to decide if we could apply some of those ideas 

PROFESSIONAL ORGANIZATIONS: 

Recruitment Chair - Sigma Lambda Upsilon,  Newark, New Jersey                                                                                 2018- 2020

  • Managed the recruitment for the organization on campus, by hosting events, and tablings, while also collaborating with the social media chair to promote

    the organization through our social media platforms 

  • Maintained consistent communication with all of the interested women

  • Reviewed the applications to determine who would be granted an interview

  • Facilitated interviews with the candidates to further understand their interest in the organization and determine whether they would be a suitable fit 


Member - ALPFA, New Jersey Chapter                                                                                                             November 2021- Current



Marketing Leader | Growth Strategy | Brand & Digital Marketing

Belleville, NJ