Driving Community Engagement
The challenge
The business needed to increase awareness within the local community and develop stronger relationships with potential customers and local organizations/businesses.
My Role
Developed community marketing strategies with the field marketers
Coached field marketers
Created promotional initiatives
Developed partnerships
Designed marketing material/swag
Supported/participated in local events
Planned and executed events (onsite and offsite)
Created cross-promotional opportunities
The Strategy
Community Outreach: Local events, tabling opportunities, sponsorships, schools, community organizations
Business partnerships: Partnered with local businesses, created cross-promotional opportunities, developed promotional materials
Promotional campaigns: Created discounts and coupon incentives
The purpose was to make the business’ name a household name, which would lead to organic growth outside of the paid media efforts.
The Results
Partnerships: 15+ new partnerships
Community Reach: 10,000 people reacted
Annual Events: 20 annual events
Leads generated: 1,000+ new qualified leads