Customer Acquisition and Integrated Marketing
The Challenge
The business needed to generate a consistent volume of qualified leads while reaching potential customers across multiple channels and locations
My Role
To combat the business’s challenges, I:
Developed lead generation strategies
Managed paid advertising
Created and directed content (Social and Website content)
Supported SEO initiatives
Worked with external marketing agencies
Managed promotional campaigns
Managed the international call center to manage the lead funnel and customers experience
The Strategy
Paid Media
Google Ads
Meta Ads
TikTok Ads
Organic Marketing
Social Media
SEO
Blog Content
AI-supported SEO Optimization (Copy and Images)
Community (field) Marketing
Events
Local Partnerships
Community Outreach
The Customer Journey
Optimization
I monitored: lead volume, cost per lead (CPL), lead quality, appointment rates, show rates, and conversation rates
